LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming s